Photo Concept Project
In the middle of rising competition for local liquor brands in Indonesia and various innovations offered to various customers, Valhalla comes with their straightforwardness and honesty to offer quality liquor that comes from 100% natural ingredients. One of Valhalla's fascinating missions is that " mabok enak, harga bersahabat " becomes a strong message to be visualized through designing a photoshoot with the right medium setting.
In this case, Valhalla targets the Gen Z market with the majority aged 20-30 y.o and consumption models that tend to follow the popular trend in 2020-2022. Therefore, the settings used for their product promotional photoshoots use cheerful, dual-tone, and minimal ornamentation styles so that the message to be conveyed is not bothered.
The setting of this project photoshoot using contrasting colors from related products but still in the pastel color spectrum—the resulting saturation is fairly low—helps Valhalla products to appear more pop-ups between properties that are complementary accents and tools for emphasis in conveying the message “100% natural ingredient". In addition, the overall composition of the setting is made to support their tagline " mabok enak, harga bersahabat ".
