sunday creative lab - PURE PREASON
Photographer
Muhammad Ichlasul Ariyah
Photo Director
Muhammad Ichlasul Ariyah
Assistant Photographer
Zaqy Al Fattah
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PURE PREASON

25 October 2022

Photo Concept Project


Coming from the deepest place in the city of Bandung, Pure Preason offers an authentic style alternative in the midst of streetwear discourses that are increasingly booming in recent years. This collaborative project started with the launch of the final season catalogue initiated by Pure Preason “Against Hesitation”. This design consisted of photography and design layouting to fill Pure Preason's identity in their season-ending catalogue release.


sunday creative lab

sunday creative lab

sunday creative lab