Brand Identity Project
“In a noisy and disruptive era, no one owes you their attention” Bernard Kelvin Clive
SiPaling GenZ is a digital media that shares many things such as sustainability, clean energy, climate change, politics, neuroscience, philosophy, artificial intelligence, possibility in the future, etc.
The values that Sipaling GenZ wants to prioritize are optimism, Based on Data, Pros & Cons, and Solutions. As well as the use of predetermined keywords such as bold, new, pragmatic, minimalist, and futuristic as a reference in creative processing that will determine how the visual language is right for the market targeted by Sipaling GenZ. Therefore, the visual style that will be used is Swiss Style Design which prioritizes "Form Follow Function" but with Anti-Design accents to add variety & strengthen the difference between other competitors.
In the midst of a disruptive world, full of absurd information that floods every crevice of human consciousness, that's when the moral measure and the future can be questioned. Uncertainty becomes human food everyday amid the brunt of moral demands that are billed by the community, this raises questions for SPGZ (SiPaling GenZ) to dare to create new possibilities and alternative mindsets as a provision to face the uncertainty of today's era.
Unlock The Unknown
It emerged as a tagline that we designed to be the basic idea and core of identity that underlies the spirit of discussion, discover, and find direction. The digital world has become its own enigma in seeking the validity of information which is often a double-edged sword for humans. The modern jungle, they may say, offers a wealth of information that has no end but along with it also becomes an endless abyss. SPGZ exists as an agent in offering unlimited possibilities in every human development discourse. In addition, the pragmatic spirit which is the main core of this media acts as a bidder for solutions amid the absurdity of information in the digital world.
